Global Certificate in Brand Management: Behavioral Insights

Name: Global Certificate in Brand Management: Behavioral Insights
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The Global Certificate in Brand Management: Behavioral Insights is a comprehensive course that equips learners with essential skills in brand management, utilizing behavioral insights to drive strategic decision-making. This course is critical for professionals seeking to advance their careers in brand management, advertising, marketing, and public relations.

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AboutThisCourse

In today's fast-paced and competitive business environment, understanding consumer behavior and decision-making is crucial for brand success. This course provides learners with the latest insights and techniques from behavioral economics, psychology, and neuromarketing to create effective brand strategies that resonate with consumers. By the end of the course, learners will have gained practical skills in brand positioning, messaging, storytelling, and consumer engagement. They will also have developed a deep understanding of consumer behavior, decision-making, and how to apply these insights to create successful brand experiences. This course is in high demand across industries, making it an ideal choice for professionals seeking to advance their careers in brand management and marketing.

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CourseDetails

• Introduction to Brand Management & Behavioral Insights
• Understanding Consumer Behavior
• The Psychology of Branding
• Behavioral Insights for Brand Positioning
• The Role of Emotions in Branding
• Behavioral Experimentation in Brand Management
• Using Biases in Brand Strategy
• Ethical Considerations in Behavioral Brand Management
• Case Studies: Behavioral Insights in Action
• Final Project: Applying Behavioral Insights to a Brand

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BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN BRAND MANAGEMENT: BEHAVIORAL INSIGHTS

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London School of International Business (LSIB)

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05 May 2025

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