Global Certificate in Brand Management: Behavioral Insights
-- ViewingNowThe Global Certificate in Brand Management: Behavioral Insights is a comprehensive course that equips learners with essential skills in brand management, utilizing behavioral insights to drive strategic decision-making. This course is critical for professionals seeking to advance their careers in brand management, advertising, marketing, and public relations.
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โข Introduction to Brand Management & Behavioral Insights
โข Understanding Consumer Behavior
โข The Psychology of Branding
โข Behavioral Insights for Brand Positioning
โข The Role of Emotions in Branding
โข Behavioral Experimentation in Brand Management
โข Using Biases in Brand Strategy
โข Ethical Considerations in Behavioral Brand Management
โข Case Studies: Behavioral Insights in Action
โข Final Project: Applying Behavioral Insights to a Brand
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