Advanced Certificate in News SEO: Cutting-Edge Strategies

Name: Advanced Certificate in News SEO: Cutting-Edge Strategies
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The Advanced Certificate in News SEO: Cutting-Edge Strategies is a comprehensive course designed to equip learners with advanced skills in news search engine optimization. This certificate course is crucial for professionals seeking to excel in the ever-evolving digital marketing landscape.

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AboutThisCourse

With the increasing demand for optimized online content, news SEO has become a vital skill for digital marketers, content creators, and communication professionals. This course provides learners with essential skills to create and optimize news content that ranks higher in search engine results, driving traffic and engagement. By enrolling in this course, learners will gain a deep understanding of news SEO best practices, keyword research, link building, and analytics. These skills are highly sought after by top employers in the industry, making this course an excellent investment for career advancement.

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• Advanced Keyword Research: Understanding search intent, long-tail keywords, and using tools like Google Trends, SEMrush, and Ahrefs.
• On-Page News SEO: Optimizing titles, meta descriptions, URLs, headings, and content for search engines while maintaining journalistic integrity.
• Technical SEO for News Websites: Ensuring fast page load times, mobile-friendliness, XML sitemaps, structured data, and SSL certificates.
• Link Building Strategies: Utilizing guest posting, HARO, social media, and other tactics to acquire high-quality backlinks and increase domain authority.
• News Schema Markup: Implementing and validating schema for Google News, including article type, headline, datePublished, and more.
• Social Media Integration: Leveraging social media platforms to drive traffic, build brand awareness, and engage with readers.
• News Analytics and Reporting: Using tools like Google Analytics and Search Console to track performance, identify trends, and make data-driven decisions.
• AMP for News Websites: Implementing and optimizing Accelerated Mobile Pages for faster loading times and improved user experience.
• Local SEO for News Websites: Optimizing content and website structure for local searches, including Google My Business and local citations.
• Advanced News SEO Tools: Utilizing advanced tools like Buzzsumo, Majestic, and Surfer SEO to gain a competitive edge.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN NEWS SEO: CUTTING-EDGE STRATEGIES

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London School of International Business (LSIB)

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05 May 2025

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