Executive Development Programme in Brand Management: Mastering the Essentials

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The Executive Development Programme in Brand Management: Mastering the Essentials is a certificate course designed to empower professionals with the necessary skills to thrive in the dynamic world of brand management. This program is crucial in today's industry, where brands need managers who can effectively navigate the complexities of the digital age and create compelling brand experiences.

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AboutThisCourse

The course equips learners with essential skills in brand strategy, positioning, and identity, as well as the latest tools and techniques in digital branding and social media management. By the end of the program, learners will have developed a comprehensive understanding of the brand management landscape, enabling them to drive growth and innovation in their organizations. This program is an excellent opportunity for professionals looking to advance their careers in brand management or related fields.

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CourseDetails

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Unit 1: Introduction to Brand Management
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Unit 2: Understanding Brand Identity and Positioning
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Unit 3: The Role of Brand Strategy in Business Growth
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Unit 4: Developing Effective Brand Communication Strategies
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Unit 5: Measuring Brand Equity and Success
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Unit 6: Managing Brand Reputation and Crisis
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Unit 7: Leveraging Digital Channels for Brand Building
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Unit 8: Innovating and Differentiating Brands in Competitive Markets
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Unit 9: Building and Leading High-Performing Brand Teams
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Unit 10: Future Trends and Challenges in Brand Management

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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EXECUTIVE DEVELOPMENT PROGRAMME IN BRAND MANAGEMENT: MASTERING THE ESSENTIALS
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London School of International Business (LSIB)
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05 May 2025
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