Executive Development Programme in Brand Management: Mastering the Essentials
-- ViewingNowThe Executive Development Programme in Brand Management: Mastering the Essentials is a certificate course designed to empower professionals with the necessary skills to thrive in the dynamic world of brand management. This program is crucial in today's industry, where brands need managers who can effectively navigate the complexities of the digital age and create compelling brand experiences.
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Unit 1: Introduction to Brand Management
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Unit 2: Understanding Brand Identity and Positioning
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Unit 3: The Role of Brand Strategy in Business Growth
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Unit 4: Developing Effective Brand Communication Strategies
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Unit 5: Measuring Brand Equity and Success
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Unit 6: Managing Brand Reputation and Crisis
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Unit 7: Leveraging Digital Channels for Brand Building
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Unit 8: Innovating and Differentiating Brands in Competitive Markets
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Unit 9: Building and Leading High-Performing Brand Teams
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Unit 10: Future Trends and Challenges in Brand Management
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