Professional Certificate in Brand Journalism & Social Listening

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The Professional Certificate in Brand Journalism & Social Listening is a career-advancing course designed to equip learners with essential skills in contemporary communication. This program emphasizes the importance of storytelling, ethical considerations, and social listening in creating compelling brand narratives that resonate with audiences.

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AboutThisCourse

In an era where digital media dominates, understanding brand journalism and social listening has become increasingly vital. Companies demand communicators who can strategically craft and disseminate engaging content, monitor social trends, and respond to audience feedback. This certificate course prepares you to meet these industry needs, enhancing your employability and career progression opportunities. Throughout the course, you'll learn how to develop captivating narratives, use data-driven insights for content creation, and apply ethical guidelines in digital communications. You'll also gain practical experience in social listening tools, enabling you to stay ahead in the rapidly evolving world of brand journalism.

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CourseDetails

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Unit 1: Introduction to Brand Journalism & Social Listening
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Unit 2: Understanding Your Brand's Identity and Voice
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Unit 3: Crafting Compelling Brand Stories
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Unit 4: The Role of Social Media in Brand Journalism
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Unit 5: Social Listening Techniques and Tools
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Unit 6: Analyzing Social Data for Brand Insights
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Unit 7: Building Relationships through Engaging Content
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Unit 8: Ethics and Best Practices in Brand Journalism
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Unit 9: Measuring the Impact of Brand Journalism & Social Listening
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Unit 10: Future Trends in Brand Journalism & Social Listening

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
CompleteInOneMonth
AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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PROFESSIONAL CERTIFICATE IN BRAND JOURNALISM & SOCIAL LISTENING
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London School of International Business (LSIB)
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05 May 2025
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