Professional Certificate in Brand Journalism & Social Listening
-- ViewingNowThe Professional Certificate in Brand Journalism & Social Listening is a career-advancing course designed to equip learners with essential skills in contemporary communication. This program emphasizes the importance of storytelling, ethical considerations, and social listening in creating compelling brand narratives that resonate with audiences.
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Unit 1: Introduction to Brand Journalism & Social Listening
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Unit 2: Understanding Your Brand's Identity and Voice
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Unit 3: Crafting Compelling Brand Stories
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Unit 4: The Role of Social Media in Brand Journalism
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Unit 5: Social Listening Techniques and Tools
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Unit 6: Analyzing Social Data for Brand Insights
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Unit 7: Building Relationships through Engaging Content
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Unit 8: Ethics and Best Practices in Brand Journalism
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Unit 9: Measuring the Impact of Brand Journalism & Social Listening
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Unit 10: Future Trends in Brand Journalism & Social Listening
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