Executive Development Programme in Fragrance Brand Positioning & Differentiation

Name: Executive Development Programme in Fragrance Brand Positioning & Differentiation
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The Executive Development Programme in Fragrance Brand Positioning & Differentiation is a certificate course designed to empower professionals with strategic skills in the perfume industry. This programme emphasizes the importance of creating unique and compelling fragrance brands, addressing market demands and consumer preferences.

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AboutThisCourse

Learners will gain essential knowledge in fragrance creation, marketing, and branding strategies, equipping them with a competitive edge in their careers. In an industry where standing out is crucial, this course offers valuable insights on fragrance positioning and differentiation, ensuring brands stay relevant and desired. Completing this programme demonstrates a commitment to professional growth and a deep understanding of fragrance branding, making learners attractive candidates for higher-level positions. By enrolling in this course, professionals can enhance their expertise, drive innovation, and contribute to the overall success of their organizations in the fragrance industry.

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CourseDetails

• Fragrance Industry Overview
• Sensory Perception and Psychology in Fragrance
• Fragrance Creation and Formulation
• Branding Fundamentals and Best Practices
• Market Research and Trend Analysis for Fragrance Brands
• Positioning Strategies for Fragrance Brands
• Fragrance Packaging and Design Considerations
• Communicating Fragrance Benefits and Value Proposition
• Differentiating Fragrance Products in a Competitive Market
• Case Studies in Fragrance Brand Positioning and Differentiation

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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ComplementaryFormalQualifications

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN FRAGRANCE BRAND POSITIONING & DIFFERENTIATION

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London School of International Business (LSIB)

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05 May 2025

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