Executive Development Programme in Fragrance Brand Positioning & Differentiation
-- ViewingNowThe Executive Development Programme in Fragrance Brand Positioning & Differentiation is a certificate course designed to empower professionals with strategic skills in the perfume industry. This programme emphasizes the importance of creating unique and compelling fragrance brands, addressing market demands and consumer preferences.
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⢠Fragrance Industry Overview
⢠Sensory Perception and Psychology in Fragrance
⢠Fragrance Creation and Formulation
⢠Branding Fundamentals and Best Practices
⢠Market Research and Trend Analysis for Fragrance Brands
⢠Positioning Strategies for Fragrance Brands
⢠Fragrance Packaging and Design Considerations
⢠Communicating Fragrance Benefits and Value Proposition
⢠Differentiating Fragrance Products in a Competitive Market
⢠Case Studies in Fragrance Brand Positioning and Differentiation
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