Masterclass Certificate in Marketing KPIs: A Practical Approach

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The Masterclass Certificate in Marketing KPIs: A Practical Approach is a comprehensive course designed to provide learners with a deep understanding of Key Performance Indicators (KPIs) in marketing. This course highlights the importance of data-driven decision making and how to measure the effectiveness of marketing strategies.

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AboutThisCourse

In today's digital age, marketing KPIs are crucial for businesses to stay competitive and make informed decisions. This course covers essential KPIs such as customer acquisition cost, customer lifetime value, and return on investment, among others. Learners will gain hands-on experience in setting up and tracking KPIs, enabling them to drive growth and optimize marketing efforts. This course is in high demand in various industries, including marketing, advertising, e-commerce, and technology. By completing this course, learners will be equipped with essential skills to advance their careers and become data-driven marketing professionals.

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CourseDetails

• Understanding Marketing KPIs
• Importance of Key Performance Indicators in Marketing
• Setting Up Marketing KPIs
• Types of Marketing KPIs: Primary and Secondary Metrics
• Quantitative vs Qualitative Marketing KPIs
• Marketing Channel-Specific KPIs: SEO, Email, Social Media, PPC, Content Marketing
• Tracking and Measuring Marketing KPIs with Tools and Software
• Analyzing Marketing KPI Data and Making Data-Driven Decisions
• Best Practices for Marketing KPI Reporting and Visualization
• Continuous Improvement: Iterating and Optimizing Marketing KPIs

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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MASTERCLASS CERTIFICATE IN MARKETING KPIS: A PRACTICAL APPROACH
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London School of International Business (LSIB)
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05 May 2025
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