Masterclass Certificate in Marketing KPIs: A Practical Approach

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The Masterclass Certificate in Marketing KPIs: A Practical Approach is a comprehensive course designed to provide learners with a deep understanding of Key Performance Indicators (KPIs) in marketing. This course highlights the importance of data-driven decision making and how to measure the effectiveness of marketing strategies.

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About this course

In today's digital age, marketing KPIs are crucial for businesses to stay competitive and make informed decisions. This course covers essential KPIs such as customer acquisition cost, customer lifetime value, and return on investment, among others. Learners will gain hands-on experience in setting up and tracking KPIs, enabling them to drive growth and optimize marketing efforts. This course is in high demand in various industries, including marketing, advertising, e-commerce, and technology. By completing this course, learners will be equipped with essential skills to advance their careers and become data-driven marketing professionals.

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Course Details

• Understanding Marketing KPIs
• Importance of Key Performance Indicators in Marketing
• Setting Up Marketing KPIs
• Types of Marketing KPIs: Primary and Secondary Metrics
• Quantitative vs Qualitative Marketing KPIs
• Marketing Channel-Specific KPIs: SEO, Email, Social Media, PPC, Content Marketing
• Tracking and Measuring Marketing KPIs with Tools and Software
• Analyzing Marketing KPI Data and Making Data-Driven Decisions
• Best Practices for Marketing KPI Reporting and Visualization
• Continuous Improvement: Iterating and Optimizing Marketing KPIs

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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MASTERCLASS CERTIFICATE IN MARKETING KPIS: A PRACTICAL APPROACH
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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