Executive Development Programme in The Science of Market Research

Name: Executive Development Programme in The Science of Market Research
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The Executive Development Programme in The Science of Market Research is a certificate course designed to empower professionals with the necessary skills to excel in market research. This program emphasizes the importance of data-driven decision-making, enabling learners to gain valuable insights and drive business growth.

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AboutThisCourse

With the increasing demand for market research experts across industries, this course provides a timely and relevant learning opportunity. Learners will develop a deep understanding of consumer behavior, market trends, and research methodologies, equipping them with the essential skills to advance their careers. Through case studies, interactive exercises, and real-world examples, this course offers a hands-on learning experience. By the end of the program, learners will have the confidence and expertise to lead market research initiatives, communicate findings effectively, and drive business success.

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CourseDetails

• Introduction to Market Research - Defining market research, importance and benefits, types of market research
• Market Segmentation - Identifying target markets, segmentation criteria, segmentation methods
• Survey Design and Implementation - Designing effective surveys, sampling methods, data collection techniques
• Data Analysis - Quantitative and qualitative analysis techniques, data interpretation, statistical methods
• Market Trends and Competitive Analysis - Identifying market trends, conducting competitive analysis, SWOT analysis
• Consumer Behavior - Understanding consumer behavior, decision-making process, buyer personas
• Brand Management - Defining brand identity, brand positioning, brand equity, brand management strategies
• Product Development and Management - Product development process, product life cycle management, product innovation
• Marketing Communication - Identifying communication channels, messaging strategy, communication metrics

CareerPath

Here, we present a 3D pie chart visualizing top in-demand roles in the market research sector in the UK and their respective salary ranges. This data-driven visualization is designed to offer insights to professionals seeking to advance their careers in the industry, as well as organizations aiming to hire skilled professionals. In this Executive Development Programme, we will cover the science of market research, focusing on essential skills, trends, and best practices. We will discuss roles such as the Market Research Analyst, Market Research Manager, Consumer Insights Analyst, Data Scientist (Market Research), and UX Researcher. Each role has a distinct set of responsibilities and requires a particular skillset, reflected in the varying salary ranges. The 3D pie chart is an engaging and interactive way to represent these statistics. By utilizing Google Charts, we ensure the visualization is responsive and adaptable to any screen size, offering a seamless experience for our users. The transparent background and lack of added background color maintain the visualization's elegance, keeping the focus on the data. The chart's interactivity and dynamic nature encourage professionals and organizations to explore the data further, facilitating a deeper understanding of the market research landscape. By presenting this information in a visually appealing and user-friendly format, we aim to spark curiosity and foster continued growth in the field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN THE SCIENCE OF MARKET RESEARCH

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London School of International Business (LSIB)

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05 May 2025

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