Executive Development Programme in The Science of Market Research
-- ViewingNowThe Executive Development Programme in The Science of Market Research is a certificate course designed to empower professionals with the necessary skills to excel in market research. This program emphasizes the importance of data-driven decision-making, enabling learners to gain valuable insights and drive business growth.
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โข Introduction to Market Research - Defining market research, importance and benefits, types of market research
โข Market Segmentation - Identifying target markets, segmentation criteria, segmentation methods
โข Survey Design and Implementation - Designing effective surveys, sampling methods, data collection techniques
โข Data Analysis - Quantitative and qualitative analysis techniques, data interpretation, statistical methods
โข Market Trends and Competitive Analysis - Identifying market trends, conducting competitive analysis, SWOT analysis
โข Consumer Behavior - Understanding consumer behavior, decision-making process, buyer personas
โข Brand Management - Defining brand identity, brand positioning, brand equity, brand management strategies
โข Product Development and Management - Product development process, product life cycle management, product innovation
โข Marketing Communication - Identifying communication channels, messaging strategy, communication metrics
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