Global Certificate in Programmatic: Data-Driven Optimization

Name: Global Certificate in Programmatic: Data-Driven Optimization
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The Global Certificate in Programmatic: Data-Driven Optimization is a comprehensive course that addresses the rapidly growing programmatic advertising industry's needs. This certification focuses on honing skills in data-driven optimization, an essential aspect of programmatic advertising, enabling learners to drive maximum ROI for their advertising efforts.

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AboutThisCourse

With the global programmatic advertising market projected to reach $155 billion by 2026, there is an increasing demand for professionals who can leverage data to optimize programmatic campaigns effectively. This course equips learners with essential skills in audience segmentation, campaign management, reporting, and analytics, providing a strong foundation for career advancement in programmatic advertising. By mastering data-driven optimization techniques, learners can help businesses make better decisions, boost campaign performance, and ultimately drive revenue growth.

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CourseDetails

• Unit 1: Introduction to Programmatic Advertising
• Unit 2: Data Analysis for Programmatic Optimization
• Unit 3: Programmatic Buying and Real-Time Bidding (RTB)
• Unit 4: Audience Targeting and Segmentation
• Unit 5: Cross-Channel Programmatic Strategies
• Unit 6: Programmatic Creative and Dynamic Content Optimization
• Unit 7: Measurement and Attribution in Programmatic
• Unit 8: Fraud Detection and Brand Safety in Programmatic
• Unit 9: Legal and Ethical Considerations in Programmatic
• Unit 10: Future Trends and Innovations in Programmatic

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BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN PROGRAMMATIC: DATA-DRIVEN OPTIMIZATION

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London School of International Business (LSIB)

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05 May 2025

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