Global Certificate in Programmatic: Data-Driven Optimization
-- ViewingNowThe Global Certificate in Programmatic: Data-Driven Optimization is a comprehensive course that addresses the rapidly growing programmatic advertising industry's needs. This certification focuses on honing skills in data-driven optimization, an essential aspect of programmatic advertising, enabling learners to drive maximum ROI for their advertising efforts.
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โข Unit 1: Introduction to Programmatic Advertising
โข Unit 2: Data Analysis for Programmatic Optimization
โข Unit 3: Programmatic Buying and Real-Time Bidding (RTB)
โข Unit 4: Audience Targeting and Segmentation
โข Unit 5: Cross-Channel Programmatic Strategies
โข Unit 6: Programmatic Creative and Dynamic Content Optimization
โข Unit 7: Measurement and Attribution in Programmatic
โข Unit 8: Fraud Detection and Brand Safety in Programmatic
โข Unit 9: Legal and Ethical Considerations in Programmatic
โข Unit 10: Future Trends and Innovations in Programmatic
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