Executive Development Programme in Model Evaluation for Marketing

Name: Executive Development Programme in Model Evaluation for Marketing
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The Executive Development Programme in Model Evaluation for Marketing is a certificate course designed to empower marketing professionals with advanced analytical skills. This programme emphasizes the importance of data-driven decision-making and equips learners with the essential tools to evaluate marketing models accurately.

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AboutThisCourse

In today's data-driven world, there is an increasing industry demand for marketing professionals who can interpret and apply complex data models. This course provides learners with the skills to evaluate marketing models' effectiveness and reliability, enabling them to make informed, strategic decisions that drive business growth. By completing this programme, learners will gain a competitive edge in the job market and be well-positioned to advance their careers. They will develop a deep understanding of marketing analytics and learn how to apply statistical techniques to real-world marketing challenges. Overall, this course is an excellent investment for marketing professionals seeking to enhance their analytical skills and drive business success.

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CourseDetails

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• Model Selection in Marketing
• Data Preparation for Model Evaluation
• Metrics for Model Evaluation: Primary Key
• ROC Curve and AUC Analysis
• Cross-validation Techniques
• Overfitting and Underfitting in Marketing Models
• Model Interpretation and Visualization
• Best Practices in Model Evaluation

CareerPath

The **Executive Development Programme in Model Evaluation for Marketing** focuses on building expertise in the ever-evolving marketing landscape. This programme emphasizes the importance of data-driven decision-making and the evaluation of marketing models. Here's a 3D pie chart showcasing the distribution of roles in this field, providing insights into the current job market trends in the UK:

The chart highlights the following roles: 1. Marketing Analytics Manager: 25% 2. Data Scientist: 30% 3. Business Intelligence Developer: 15% 4. Marketing Director: 20% 5. CRM Manager: 10% These roles reflect the growing demand for professionals skilled in model evaluation, data analysis, and strategic marketing. With the increasing reliance on data-driven decisions in the marketing industry, these roles offer ample opportunities for career growth and development. The 3D pie chart also emphasizes the need for organisations to invest in training and development programmes to upskill their workforce in model evaluation, ensuring their competitiveness in the ever-changing marketing landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN MODEL EVALUATION FOR MARKETING

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London School of International Business (LSIB)

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05 May 2025

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