Executive Development Programme in Model Evaluation for Marketing

-- viewing now

The Executive Development Programme in Model Evaluation for Marketing is a certificate course designed to empower marketing professionals with advanced analytical skills. This programme emphasizes the importance of data-driven decision-making and equips learners with the essential tools to evaluate marketing models accurately.

4.0
Based on 7,759 reviews

3,880+

Students enrolled

GBP £ 140

GBP £ 202

Save 44% with our special offer

Start Now

About this course

In today's data-driven world, there is an increasing industry demand for marketing professionals who can interpret and apply complex data models. This course provides learners with the skills to evaluate marketing models' effectiveness and reliability, enabling them to make informed, strategic decisions that drive business growth. By completing this programme, learners will gain a competitive edge in the job market and be well-positioned to advance their careers. They will develop a deep understanding of marketing analytics and learn how to apply statistical techniques to real-world marketing challenges. Overall, this course is an excellent investment for marketing professionals seeking to enhance their analytical skills and drive business success.

100% online

Learn from anywhere

Shareable certificate

Add to your LinkedIn profile

2 months to complete

at 2-3 hours a week

Start anytime

No waiting period

Course Details


• Model Selection in Marketing
• Data Preparation for Model Evaluation
• Metrics for Model Evaluation: Primary Key
• ROC Curve and AUC Analysis
• Cross-validation Techniques
• Overfitting and Underfitting in Marketing Models
• Model Interpretation and Visualization
• Best Practices in Model Evaluation

Career Path

The **Executive Development Programme in Model Evaluation for Marketing** focuses on building expertise in the ever-evolving marketing landscape. This programme emphasizes the importance of data-driven decision-making and the evaluation of marketing models. Here's a 3D pie chart showcasing the distribution of roles in this field, providing insights into the current job market trends in the UK:
The chart highlights the following roles: 1. Marketing Analytics Manager: 25% 2. Data Scientist: 30% 3. Business Intelligence Developer: 15% 4. Marketing Director: 20% 5. CRM Manager: 10% These roles reflect the growing demand for professionals skilled in model evaluation, data analysis, and strategic marketing. With the increasing reliance on data-driven decisions in the marketing industry, these roles offer ample opportunities for career growth and development. The 3D pie chart also emphasizes the need for organisations to invest in training and development programmes to upskill their workforce in model evaluation, ensuring their competitiveness in the ever-changing marketing landscape.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

Why people choose us for their career

Loading reviews...

Frequently Asked Questions

What makes this course unique compared to others?

How long does it take to complete the course?

What support will I receive during the course?

Is the certificate recognized internationally?

What career opportunities will this course open up?

When can I start the course?

What is the course format and learning approach?

Course fee

MOST POPULAR
Fast Track: GBP £140
Complete in 1 month
Accelerated Learning Path
  • 3-4 hours per week
  • Early certificate delivery
  • Open enrollment - start anytime
Start Now
Standard Mode: GBP £90
Complete in 2 months
Flexible Learning Pace
  • 2-3 hours per week
  • Regular certificate delivery
  • Open enrollment - start anytime
Start Now
What's included in both plans:
  • Full course access
  • Digital certificate
  • Course materials
All-Inclusive Pricing • No hidden fees or additional costs

Get course information

We'll send you detailed course information

Pay as a company

Request an invoice for your company to pay for this course.

Pay by Invoice

Earn a career certificate

Sample Certificate Background
EXECUTIVE DEVELOPMENT PROGRAMME IN MODEL EVALUATION FOR MARKETING
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
SSB Logo

4.8
New Enrollment