Global Certificate in Product Launch & Brand Building

Name: Global Certificate in Product Launch & Brand Building
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The Global Certificate in Product Launch & Brand Building is a comprehensive course designed to empower learners with essential skills for successful product launches and brand development. In today's competitive business landscape, the ability to create impactful product launches and build strong brands is paramount for career advancement and organizational success.

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AboutThisCourse

This course covers various aspects of product launch and brand building, including market research, competitive analysis, go-to-market strategies, brand positioning, and digital marketing. It is designed to meet the industry's growing demand for professionals who can lead successful product launches and build powerful brands that resonate with customers. By completing this course, learners will gain a competitive edge in their careers, with the skills and knowledge needed to develop effective product launch plans and build strong brands that stand out in the market. The course is suitable for marketing professionals, product managers, entrepreneurs, and anyone interested in pursuing a career in product launch and brand building.

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CourseDetails

• Product Development Basics: Understanding the product lifecycle, design thinking, and product roadmapping.
• Market Research and Analysis: Identifying target audiences, market segmentation, and competitive analysis.
• Brand Strategy and Positioning: Building a strong brand identity, positioning, and messaging.
• Product Positioning and Differentiation: Defining unique selling propositions, value propositions, and positioning statements.
• Go-to-Market Strategy: Developing a comprehensive go-to-market strategy, including launch plans, distribution channels, and sales strategies.
• Product Launch Planning: Planning and executing successful product launches, including project management, timelines, and resources.
• Product Marketing and Promotion: Creating and executing product marketing campaigns, including content marketing, social media, and PR.
• Metrics and Analytics: Measuring and analyzing product launch and brand building success, including KPIs, ROI, and feedback loops.
• Continuous Improvement: Iterating on product and brand strategies based on insights and feedback.

Note: There are 10 units in total.

CareerPath

In the UK job market, Product Marketing Specialists take up a significant 35% of the demand for Product Launch & Brand Building roles, followed closely by Product Managers at 30%. Brand Managers account for 20%, while Digital Marketing Specialists make up the remaining 15%. These statistics emphasize the importance of these roles in the industry, highlighting the need for professionals in the Global Certificate in Product Launch & Brand Building program to be well-equipped with the necessary skills to succeed in their careers. With a transparent background and a 3D perspective, this Google Charts visualization offers a clear representation of the job market trends, making it easier to understand and engage with. The responsive design ensures that the chart adapts to all screen sizes, providing an optimal viewing experience on any device.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN PRODUCT LAUNCH & BRAND BUILDING

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London School of International Business (LSIB)

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05 May 2025

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