Global Certificate in Product Launch & Brand Building
-- ViewingNowThe Global Certificate in Product Launch & Brand Building is a comprehensive course designed to empower learners with essential skills for successful product launches and brand development. In today's competitive business landscape, the ability to create impactful product launches and build strong brands is paramount for career advancement and organizational success.
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โข Product Development Basics: Understanding the product lifecycle, design thinking, and product roadmapping.
โข Market Research and Analysis: Identifying target audiences, market segmentation, and competitive analysis.
โข Brand Strategy and Positioning: Building a strong brand identity, positioning, and messaging.
โข Product Positioning and Differentiation: Defining unique selling propositions, value propositions, and positioning statements.
โข Go-to-Market Strategy: Developing a comprehensive go-to-market strategy, including launch plans, distribution channels, and sales strategies.
โข Product Launch Planning: Planning and executing successful product launches, including project management, timelines, and resources.
โข Product Marketing and Promotion: Creating and executing product marketing campaigns, including content marketing, social media, and PR.
โข Metrics and Analytics: Measuring and analyzing product launch and brand building success, including KPIs, ROI, and feedback loops.
โข Continuous Improvement: Iterating on product and brand strategies based on insights and feedback.
Note: There are 10 units in total.
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