Masterclass Certificate in Full-Funnel Ad Targeting

Name: Masterclass Certificate in Full-Funnel Ad Targeting
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The Masterclass Certificate in Full-Funnel Ad Targeting is a comprehensive course that empowers learners with the essential skills required for effective digital advertising. This program focuses on full-funnel ad targeting, a strategic approach that ensures maximum impact and ROI for advertising campaigns.

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AboutThisCourse

In today's digital-first world, the demand for skilled advertising professionals has skyrocketed. By earning this certificate, learners demonstrate a valuable understanding of how to create and implement full-funnel ad targeting strategies, making them highly attractive to potential employers. Throughout the course, learners will gain hands-on experience with industry-leading tools and platforms, develop a deep understanding of customer behavior, and learn how to optimize advertising campaigns for maximum impact. By mastering full-funnel ad targeting, learners will be well-positioned for career advancement in this dynamic and in-demand field.

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CourseDetails

• Unit 1: Introduction to Full-Funnel Ad Targeting
• Unit 2: Understanding the Marketing Funnel
• Unit 3: Audience Segmentation and Persona Development
• Unit 4: Selecting Advertising Platforms and Channels
• Unit 5: Crafting Compelling Ad Content (Primary Keyword: Ad Creative)
• Unit 6: Implementing Contextual and Behavioral Targeting Strategies
• Unit 7: Retargeting Campaigns and Dynamic Ads
• Unit 8: Measuring and Optimizing Ad Performance (Secondary Keywords: KPIs, A/B Testing)
• Unit 9: Scaling Full-Funnel Ad Campaigns
• Unit 10: Leveraging AI and Machine Learning in Ad Targeting

CareerPath

``` This section features a 3D pie chart representing the popularity of different roles related to Full-Funnel Ad Targeting. The data is based on recent job market trends in the UK. The chart includes roles like Digital Marketing Specialist, Performance Marketing Manager, Paid Advertising Specialist, Data Scientist, and Full-Funnel Ad Targeting Expert. The percentages displayed in the chart represent the demand for each role in the UK ad targeting job market. The chart has a transparent background and no added background color, allowing it to blend seamlessly with your webpage. Moreover, the responsive design ensures the chart adapts to all screen sizes.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

CompleteInOneMonth

AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN FULL-FUNNEL AD TARGETING

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London School of International Business (LSIB)

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05 May 2025

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