Masterclass Certificate in Full-Funnel Ad Targeting
-- ViewingNowThe Masterclass Certificate in Full-Funnel Ad Targeting is a comprehensive course that empowers learners with the essential skills required for effective digital advertising. This program focuses on full-funnel ad targeting, a strategic approach that ensures maximum impact and ROI for advertising campaigns.
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โข Unit 1: Introduction to Full-Funnel Ad Targeting
โข Unit 2: Understanding the Marketing Funnel
โข Unit 3: Audience Segmentation and Persona Development
โข Unit 4: Selecting Advertising Platforms and Channels
โข Unit 5: Crafting Compelling Ad Content (Primary Keyword: Ad Creative)
โข Unit 6: Implementing Contextual and Behavioral Targeting Strategies
โข Unit 7: Retargeting Campaigns and Dynamic Ads
โข Unit 8: Measuring and Optimizing Ad Performance (Secondary Keywords: KPIs, A/B Testing)
โข Unit 9: Scaling Full-Funnel Ad Campaigns
โข Unit 10: Leveraging AI and Machine Learning in Ad Targeting
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