Executive Development Programme in Fashion Marketing & Customer Relationship Management
-- ViewingNowThe Executive Development Programme in Fashion Marketing & Customer Relationship Management is a certificate course designed to provide learners with essential skills for career advancement in the fashion industry. This program emphasizes the importance of customer relationship management in building brand loyalty and driving business growth.
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⢠Fashion Marketing Fundamentals: An introductory unit covering the basics of fashion marketing, including market research, targeting, positioning, and branding.
⢠Customer Relationship Management (CRM) Strategies: Exploring various CRM strategies and tools, emphasizing the importance of building and maintaining strong customer relationships in the fashion industry.
⢠Fashion Trend Analysis: Understanding how to analyze fashion trends and translate them into effective marketing strategies, focusing on consumer behavior and market dynamics.
⢠Digital Marketing in Fashion: Examining the role of digital marketing in the fashion industry, including social media, email marketing, influencer marketing, and content marketing.
⢠Retail Management and Visual Merchandising: Learning about the principles of retail management and visual merchandising, including store layout, window displays, and in-store experiences.
⢠Data Analysis and Metrics in Fashion Marketing: Understanding how to collect, analyze, and interpret data to measure the effectiveness of marketing campaigns and inform decision-making in the fashion industry.
⢠Sustainable Fashion Marketing: Exploring the challenges and opportunities of sustainable fashion marketing, including ethical sourcing, supply chain transparency, and circular economy.
⢠Fashion Event Management: Learning about the principles of event management, including fashion shows, product launches, and pop-up shops, and how to leverage them for marketing purposes.
⢠Customer Experience Design in Fashion: Understanding the importance of customer experience design in the fashion industry, including user experience (UX) and user interface (UI) design, and how to create memorable and engaging experiences for customers.
Note: The above units are not ranked by importance, and the final selection may vary depending on the specific needs and goals of the Executive Development Programme.
Disclaimer: The above content is provided for informational purposes only and does not constitute professional advice
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