Executive Development Programme in Fashion Marketing & Customer Relationship Management
-- ViewingNowThe Executive Development Programme in Fashion Marketing & Customer Relationship Management is a certificate course designed to provide learners with essential skills for career advancement in the fashion industry. This program emphasizes the importance of customer relationship management in building brand loyalty and driving business growth.
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2 mois pour terminer
à 2-3 heures par semaine
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Détails du cours
• Fashion Marketing Fundamentals: An introductory unit covering the basics of fashion marketing, including market research, targeting, positioning, and branding.
• Customer Relationship Management (CRM) Strategies: Exploring various CRM strategies and tools, emphasizing the importance of building and maintaining strong customer relationships in the fashion industry.
• Fashion Trend Analysis: Understanding how to analyze fashion trends and translate them into effective marketing strategies, focusing on consumer behavior and market dynamics.
• Digital Marketing in Fashion: Examining the role of digital marketing in the fashion industry, including social media, email marketing, influencer marketing, and content marketing.
• Retail Management and Visual Merchandising: Learning about the principles of retail management and visual merchandising, including store layout, window displays, and in-store experiences.
• Data Analysis and Metrics in Fashion Marketing: Understanding how to collect, analyze, and interpret data to measure the effectiveness of marketing campaigns and inform decision-making in the fashion industry.
• Sustainable Fashion Marketing: Exploring the challenges and opportunities of sustainable fashion marketing, including ethical sourcing, supply chain transparency, and circular economy.
• Fashion Event Management: Learning about the principles of event management, including fashion shows, product launches, and pop-up shops, and how to leverage them for marketing purposes.
• Customer Experience Design in Fashion: Understanding the importance of customer experience design in the fashion industry, including user experience (UX) and user interface (UI) design, and how to create memorable and engaging experiences for customers.
Note: The above units are not ranked by importance, and the final selection may vary depending on the specific needs and goals of the Executive Development Programme.
Disclaimer: The above content is provided for informational purposes only and does not constitute professional advice
Parcours professionnel
Exigences d'admission
- Compréhension de base de la matière
- Maîtrise de la langue anglaise
- Accès à l'ordinateur et à Internet
- Compétences informatiques de base
- Dévouement pour terminer le cours
Aucune qualification formelle préalable requise. Cours conçu pour l'accessibilité.
Statut du cours
Ce cours fournit des connaissances et des compétences pratiques pour le développement professionnel. Il est :
- Non accrédité par un organisme reconnu
- Non réglementé par une institution autorisée
- Complémentaire aux qualifications formelles
Vous recevrez un certificat de réussite en terminant avec succès le cours.
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Frais de cours
- 3-4 heures par semaine
- Livraison anticipée du certificat
- Inscription ouverte - commencez quand vous voulez
- 2-3 heures par semaine
- Livraison régulière du certificat
- Inscription ouverte - commencez quand vous voulez
- Accès complet au cours
- Certificat numérique
- Supports de cours
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