Global Certificate Ad Fraud: Cutting-Edge Techniques
-- ViewingNowThe Global Certificate in Ad Fraud: Cutting-Edge Techniques is a comprehensive course designed to empower professionals with the knowledge and skills to combat advertising fraud. This course is crucial in today's digital age, where ad fraud costs the industry billions of dollars annually.
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⢠Ad Fraud Detection: Overview and Importance
⢠Types of Ad Fraud: Bots, Click Farms, and Human Traffic
⢠Ad Fraud Detection Techniques: Machine Learning and AI
⢠Behavioral Analysis: Identifying Anomalies and Suspicious Patterns
⢠Ad Fraud Metrics: Click-Through Rates, Conversion Rates, and Cost Per Click
⢠Fraudulent Publisher Identification: Domain Analysis and Site Reputation
⢠Cross-Device Tracking: Identifying Connected Devices and Users
⢠Real-Time Monitoring: Ad Fraud Detection and Prevention
⢠Legal and Regulatory Compliance: GDPR, CCPA, and Industry Standards
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