Global Certificate in Market Research & Strategic Foresight
-- ViewingNowThe Global Certificate in Market Research & Strategic Foresight is a comprehensive course designed to equip learners with essential skills for career advancement in market research and strategic planning. This course is critical for individuals seeking to understand consumer behavior, market trends, and future-proof business strategies.
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⢠Market Research Fundamentals: Understanding the basics of market research, including data collection methods, survey design, and sampling techniques.
⢠Market Analysis and Segmentation: Identifying target markets, analyzing market trends, and segmenting customers.
⢠Competitive Analysis: Examining the competitive landscape, including competitor strengths, weaknesses, and strategies.
⢠Consumer Behavior: Understanding consumer decision-making processes, preferences, and motivations.
⢠Market Trends and Future Forecasting: Identifying emerging trends, forecasting future market conditions, and developing strategic foresight.
⢠Marketing Intelligence and Big Data: Collecting, analyzing, and interpreting large data sets to inform marketing strategies.
⢠Marketing Strategy and Planning: Developing marketing objectives, strategies, and plans to achieve business goals.
⢠Marketing Metrics and Performance Measurement: Measuring and evaluating marketing performance using key performance indicators (KPIs) and metrics.
⢠Ethics and Compliance in Market Research: Ensuring market research is conducted ethically and in compliance with relevant laws and regulations.
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