Global Certificate in Market Research & Strategic Foresight

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The Global Certificate in Market Research & Strategic Foresight is a comprehensive course designed to equip learners with essential skills for career advancement in market research and strategic planning. This course is critical for individuals seeking to understand consumer behavior, market trends, and future-proof business strategies.

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About this course

With the increasing demand for data-driven decision-making, this course provides learners with the latest tools and techniques in market research, enabling them to make informed decisions that drive business growth. Learners will gain insights into consumer needs, preferences, and behaviors, allowing them to develop effective marketing strategies that resonate with their target audience. This course is also essential for professionals looking to advance their careers in market research, strategic planning, and business development. By completing this course, learners will gain a globally recognized certification that demonstrates their expertise in market research and strategic foresight, making them stand out in a competitive job market.

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Course Details

Market Research Fundamentals: Understanding the basics of market research, including data collection methods, survey design, and sampling techniques.
Market Analysis and Segmentation: Identifying target markets, analyzing market trends, and segmenting customers.
Competitive Analysis: Examining the competitive landscape, including competitor strengths, weaknesses, and strategies.
Consumer Behavior: Understanding consumer decision-making processes, preferences, and motivations.
Market Trends and Future Forecasting: Identifying emerging trends, forecasting future market conditions, and developing strategic foresight.
Marketing Intelligence and Big Data: Collecting, analyzing, and interpreting large data sets to inform marketing strategies.
Marketing Strategy and Planning: Developing marketing objectives, strategies, and plans to achieve business goals.
Marketing Metrics and Performance Measurement: Measuring and evaluating marketing performance using key performance indicators (KPIs) and metrics.
Ethics and Compliance in Market Research: Ensuring market research is conducted ethically and in compliance with relevant laws and regulations.

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
GLOBAL CERTIFICATE IN MARKET RESEARCH & STRATEGIC FORESIGHT
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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