Masterclass Certificate in UX Metrics: Results-Oriented Approach
-- ViewingNowThe Masterclass Certificate in UX Metrics: Results-Oriented Approach is a comprehensive course designed to equip learners with the essential skills needed to excel in the UX industry. This program emphasizes the importance of data-driven decision-making and provides learners with the tools and techniques to measure and optimize UX metrics for better user experiences.
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⢠Introduction to UX Metrics: Understanding the importance of measuring user experience, establishing key performance indicators (KPIs), and selecting appropriate UX metrics.
⢠User Research Methods: Exploring qualitative and quantitative research techniques, including user interviews, usability testing, surveys, and analytics.
⢠Data Analysis for UX: Learning to interpret data, recognize patterns, and draw actionable insights from UX metrics.
⢠Usability Heuristics and Metrics: Applying Nielsen's heuristics and other frameworks to evaluate and improve product usability.
⢠Conversion Rate Optimization (CRO): Understanding the role of UX in improving conversion rates and maximizing business outcomes.
⢠User Retention and Loyalty Metrics: Measuring user satisfaction, loyalty, and retention to optimize long-term user engagement.
⢠Accessibility and Inclusion Metrics: Ensuring products are accessible and inclusive for all users, and understanding how to measure accessibility and inclusion.
⢠Communicating UX Metrics to Stakeholders: Presenting UX metrics in a clear and compelling way to stakeholders, and using data to drive informed decision-making.
⢠Continuous Improvement and Iterative Design: Implementing a data-driven design process, using UX metrics to inform iterative design decisions, and testing and validating improvements.
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