Executive Development Programme in Social Media Velocity
-- ViewingNowThe Executive Development Programme in Social Media Velocity is a certificate course designed to empower professionals with the latest social media strategies and techniques. This programme is crucial in today's digital age, where social media plays a pivotal role in business growth and reputation management.
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⢠Social Media Strategy: Developing a comprehensive and effective social media strategy is crucial for any organization. This unit will cover setting social media goals, identifying target audiences, choosing the right platforms, and creating a content plan.
⢠Content Creation and Curation: Creating and curating high-quality, engaging content is essential for social media success. This unit will cover best practices for creating and sourcing content, as well as tactics for optimizing content for different platforms.
⢠Social Listening and Monitoring: Social listening and monitoring allows organizations to track conversations about their brand, competitors, and industry. This unit will cover tools and techniques for effectively listening and responding to social media conversations.
⢠Social Media Analytics: Measuring and analyzing social media performance is critical for making data-driven decisions. This unit will cover key metrics to track, setting up and analyzing social media analytics, and how to use data to improve social media strategy.
⢠Social Media Advertising: Paid social media advertising can help organizations reach a larger audience and achieve specific business objectives. This unit will cover best practices for creating and managing social media ads, as well as targeting and optimization strategies.
⢠Social Media Crisis Management: A social media crisis can happen quickly and have a significant impact on an organization's reputation. This unit will cover how to prepare for and manage social media crises, including developing a response plan and best practices for communicating during a crisis.
⢠Social Media Ethics and Compliance: Organizations must be aware of and comply with relevant laws, regulations, and ethical standards when using social media. This unit will cover best practices for maintaining compliance and avoiding legal issues.
⢠Social Media for Employee Advocacy: Empowering employees to share brand messages on their personal social media accounts can increase reach and engagement. This unit will cover how to create an employee advocacy program, including training and incentives.
⢠Social Media for Influencer Marketing: Influencer marketing can help organizations reach new audiences and build credibility. This unit will cover best practices for identifying,
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