Executive Development Programme in Competitive Analysis for Product Launch
-- ViewingNowThe Executive Development Programme in Competitive Analysis for Product Launch is a certificate course designed to empower professionals with the skills necessary to excel in today's fast-paced and competitive business environment. This programme emphasizes the importance of competitive analysis in product launch, enabling learners to make informed decisions, anticipate market trends, and gain a competitive edge.
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⢠Introduction to Competitive Analysis: Understanding the concept, importance, and process of competitive analysis.
⢠Market Research: Techniques for gathering and analyzing data about competitors, market size, and customer needs.
⢠SWOT Analysis: Identifying and evaluating the Strengths, Weaknesses, Opportunities, and Threats of competitors and one's own organization.
⢠Competitor Profiling: Creating comprehensive profiles of key competitors, including their products, services, and strategies.
⢠Comparative Analysis: Comparing one's own products or services with those of competitors, and identifying areas for improvement.
⢠Positioning and Differentiation: Developing a unique selling proposition and positioning strategy to differentiate from competitors.
⢠Market Trends and Competitive Intelligence: Monitoring and analyzing market trends and competitive intelligence to stay ahead of competitors.
⢠Product Launch Strategy: Developing a product launch strategy that takes into account competitive analysis and market research.
⢠Case Studies: Examining real-world examples of successful product launches and competitive analysis.
⢠Best Practices: A review of best practices in competitive analysis for product launch, and strategies for continuous improvement.
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