Executive Development Programme in Competitive Analysis for Product Launch

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The Executive Development Programme in Competitive Analysis for Product Launch is a certificate course designed to empower professionals with the skills necessary to excel in today's fast-paced and competitive business environment. This programme emphasizes the importance of competitive analysis in product launch, enabling learners to make informed decisions, anticipate market trends, and gain a competitive edge.

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À propos de ce cours

With a focus on real-world applications, the course covers essential topics such as market research, competitor profiling, SWOT analysis, and strategic planning. As the demand for skilled professionals who can effectively analyze market trends and competitor behavior continues to grow, this course equips learners with the tools and techniques necessary for career advancement. Upon completion, learners will be able to conduct comprehensive competitive analyses, contribute to successful product launches, and make strategic decisions that drive business growth.

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Détails du cours

• Introduction to Competitive Analysis: Understanding the concept, importance, and process of competitive analysis.
• Market Research: Techniques for gathering and analyzing data about competitors, market size, and customer needs.
• SWOT Analysis: Identifying and evaluating the Strengths, Weaknesses, Opportunities, and Threats of competitors and one's own organization.
• Competitor Profiling: Creating comprehensive profiles of key competitors, including their products, services, and strategies.
• Comparative Analysis: Comparing one's own products or services with those of competitors, and identifying areas for improvement.
• Positioning and Differentiation: Developing a unique selling proposition and positioning strategy to differentiate from competitors.
• Market Trends and Competitive Intelligence: Monitoring and analyzing market trends and competitive intelligence to stay ahead of competitors.
• Product Launch Strategy: Developing a product launch strategy that takes into account competitive analysis and market research.
• Case Studies: Examining real-world examples of successful product launches and competitive analysis.
• Best Practices: A review of best practices in competitive analysis for product launch, and strategies for continuous improvement.


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