Certificate in Market Research and Brand Positioning
-- ViewingNowThe Certificate in Market Research and Brand Positioning is a comprehensive course designed to equip learners with essential skills in market research and brand positioning. This course emphasizes the importance of understanding consumer behavior, market trends, and competitive landscapes for effective brand positioning.
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⢠Market Research Fundamentals
⢠Secondary Research and Data Analysis
⢠Primary Research: Surveys, Focus Groups, and Interviews
⢠Understanding Consumer Behavior
⢠Market Segmentation and Targeting
⢠Brand Positioning Strategies
⢠Competitive Analysis and Market Trends
⢠Measuring Brand Equity and Effectiveness
⢠Communicating Research Insights for Brand Positioning
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