Certificate in Market Research and Brand Positioning
-- ViewingNowThe Certificate in Market Research and Brand Positioning is a comprehensive course designed to equip learners with essential skills in market research and brand positioning. This course emphasizes the importance of understanding consumer behavior, market trends, and competitive landscapes for effective brand positioning.
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โข Market Research Fundamentals
โข Secondary Research and Data Analysis
โข Primary Research: Surveys, Focus Groups, and Interviews
โข Understanding Consumer Behavior
โข Market Segmentation and Targeting
โข Brand Positioning Strategies
โข Competitive Analysis and Market Trends
โข Measuring Brand Equity and Effectiveness
โข Communicating Research Insights for Brand Positioning
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