Certificate in Value Assessment & Pricing Strategies
-- ViewingNowThe Certificate in Value Assessment & Pricing Strategies is a comprehensive course designed to empower learners with crucial skills in value determination and pricing strategies. This course highlights the importance of understanding customer value perceptions and translating them into effective pricing tactics.
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⢠Value Assessment: Understanding Customer Value and its Importance
⢠Principles of Pricing: Cost-plus, Value-based, and Competitor-based Pricing
⢠Conjoint Analysis: Quantifying Customer Preferences in Product Features and Price
⢠Pricing Psychology: Influencing Buying Decisions with Price Perception Strategies
⢠Segmentation and Targeting: Applying Value-based Pricing Strategies to Different Customer Segments
⢠Price Discrimination: Maximizing Profits through Differential Pricing
⢠Pricing Metrics: Analyzing Price Sensitivity and Elasticity
⢠Implementing Price Changes: Communicating and Executing Price Adjustments
⢠Price Optimization: Leveraging Data Analytics for Dynamic and Strategic Pricing
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