Professional Certificate in Email Marketing Automation for Startups
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⢠Email Marketing Automation Fundamentals: Understanding the basics of email marketing automation, including the benefits, challenges, and common use cases for startups.
⢠Building an Email List: Strategies and best practices for building and segmenting an email list, including list growth, list hygiene, and compliance with email regulations.
⢠Creating Effective Email Campaigns: Techniques for crafting compelling email campaigns, including subject line creation, email design, and copywriting.
⢠Email Automation Workflows: Building and optimizing automated email workflows, including welcome series, cart abandonment, and post-purchase follow-ups.
⢠Analytics and Reporting: Measuring the success of email marketing campaigns using key metrics, such as open rates, click-through rates, and conversion rates, and using this data to optimize future campaigns.
⢠Integrating Email Marketing with CRM and other Tools: Connecting email marketing automation tools with CRM systems and other marketing tools to create a seamless workflow and improve data accuracy.
⢠Deliverability and Email Delivery Best Practices: Ensuring emails reach the inbox, including best practices for email authentication, list segmentation, and avoiding spam traps.
⢠Email Marketing Compliance and Data Security: Understanding email marketing regulations, such as CAN-SPAM, GDPR, and CASL, and best practices for data security and privacy in email marketing.
⢠Case Studies and Real-World Examples: Examining real-world examples and case studies of successful email marketing automation campaigns, and learning from their successes and failures.
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