Professional Certificate in Email Marketing Automation for Startups
-- ViewingNowThe Professional Certificate in Email Marketing Automation for Startups is a comprehensive course that provides learners with essential skills for career advancement in the rapidly growing field of email marketing automation. This course focuses on the importance of email marketing automation for startups and how it can help businesses scale and achieve their goals.
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GBP £ 140
GBP £ 202
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โข Email Marketing Automation Fundamentals: Understanding the basics of email marketing automation, including the benefits, challenges, and common use cases for startups.
โข Building an Email List: Strategies and best practices for building and segmenting an email list, including list growth, list hygiene, and compliance with email regulations.
โข Creating Effective Email Campaigns: Techniques for crafting compelling email campaigns, including subject line creation, email design, and copywriting.
โข Email Automation Workflows: Building and optimizing automated email workflows, including welcome series, cart abandonment, and post-purchase follow-ups.
โข Analytics and Reporting: Measuring the success of email marketing campaigns using key metrics, such as open rates, click-through rates, and conversion rates, and using this data to optimize future campaigns.
โข Integrating Email Marketing with CRM and other Tools: Connecting email marketing automation tools with CRM systems and other marketing tools to create a seamless workflow and improve data accuracy.
โข Deliverability and Email Delivery Best Practices: Ensuring emails reach the inbox, including best practices for email authentication, list segmentation, and avoiding spam traps.
โข Email Marketing Compliance and Data Security: Understanding email marketing regulations, such as CAN-SPAM, GDPR, and CASL, and best practices for data security and privacy in email marketing.
โข Case Studies and Real-World Examples: Examining real-world examples and case studies of successful email marketing automation campaigns, and learning from their successes and failures.
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