Professional Certificate in Digital Advertising: Actionable Knowledge
-- ViewingNowThe Professional Certificate in Digital Advertising: Actionable Knowledge is a comprehensive course that provides learners with essential skills for career advancement in digital advertising. This certificate program focuses on actionable knowledge, ensuring that learners can immediately apply what they've learned to their professional roles.
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⢠Fundamentals of Digital Advertising: Understanding the basics of digital advertising, including its benefits and challenges, and the role it plays in the overall marketing strategy. ⢠Search Engine Marketing (SEM): Learn about pay-per-click (PPC) advertising, keyword research, and optimization techniques for search engine results pages (SERPs). ⢠Display Advertising: Explore the world of banner ads, rich media, and programmatic buying, including audience targeting, retargeting, and brand safety. ⢠Social Media Advertising: Discover the unique opportunities and best practices for advertising on various social media platforms, such as Facebook, Instagram, LinkedIn, Twitter, and more. ⢠Email Marketing: Understand the principles of email marketing, including list building, segmentation, automation, and the use of email marketing tools. ⢠Mobile Advertising: Learn about mobile-specific ad formats, such as interstitials, native ads, and in-app ads, as well as mobile app install campaigns and mobile-friendly ad design. ⢠Video Advertising: Explore the various video ad formats, such as pre-roll, mid-roll, and post-roll ads, as well as native video ads, and best practices for video ad production and distribution. ⢠Measurement and Analytics: Understand how to measure the success of digital advertising campaigns using key metrics such as click-through rates (CTRs), conversion rates, and return on investment (ROI). Learn how to use analytics tools to track and analyze campaign performance.
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