Professional Certificate in Digital Advertising: Actionable Knowledge
-- ViewingNowThe Professional Certificate in Digital Advertising: Actionable Knowledge is a comprehensive course that provides learners with essential skills for career advancement in digital advertising. This certificate program focuses on actionable knowledge, ensuring that learners can immediately apply what they've learned to their professional roles.
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ร propos de ce cours
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2 mois pour terminer
ร 2-3 heures par semaine
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Aucune pรฉriode d'attente
Dรฉtails du cours
โข Fundamentals of Digital Advertising: Understanding the basics of digital advertising, including its benefits and challenges, and the role it plays in the overall marketing strategy. โข Search Engine Marketing (SEM): Learn about pay-per-click (PPC) advertising, keyword research, and optimization techniques for search engine results pages (SERPs). โข Display Advertising: Explore the world of banner ads, rich media, and programmatic buying, including audience targeting, retargeting, and brand safety. โข Social Media Advertising: Discover the unique opportunities and best practices for advertising on various social media platforms, such as Facebook, Instagram, LinkedIn, Twitter, and more. โข Email Marketing: Understand the principles of email marketing, including list building, segmentation, automation, and the use of email marketing tools. โข Mobile Advertising: Learn about mobile-specific ad formats, such as interstitials, native ads, and in-app ads, as well as mobile app install campaigns and mobile-friendly ad design. โข Video Advertising: Explore the various video ad formats, such as pre-roll, mid-roll, and post-roll ads, as well as native video ads, and best practices for video ad production and distribution. โข Measurement and Analytics: Understand how to measure the success of digital advertising campaigns using key metrics such as click-through rates (CTRs), conversion rates, and return on investment (ROI). Learn how to use analytics tools to track and analyze campaign performance.
Parcours professionnel
Exigences d'admission
- Comprรฉhension de base de la matiรจre
- Maรฎtrise de la langue anglaise
- Accรจs ร l'ordinateur et ร Internet
- Compรฉtences informatiques de base
- Dรฉvouement pour terminer le cours
Aucune qualification formelle prรฉalable requise. Cours conรงu pour l'accessibilitรฉ.
Statut du cours
Ce cours fournit des connaissances et des compรฉtences pratiques pour le dรฉveloppement professionnel. Il est :
- Non accrรฉditรฉ par un organisme reconnu
- Non rรฉglementรฉ par une institution autorisรฉe
- Complรฉmentaire aux qualifications formelles
Vous recevrez un certificat de rรฉussite en terminant avec succรจs le cours.
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Frais de cours
- 3-4 heures par semaine
- Livraison anticipรฉe du certificat
- Inscription ouverte - commencez quand vous voulez
- 2-3 heures par semaine
- Livraison rรฉguliรจre du certificat
- Inscription ouverte - commencez quand vous voulez
- Accรจs complet au cours
- Certificat numรฉrique
- Supports de cours
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