Executive Development Programme Segmentation & Customer Retention
-- ViewingNowThe Executive Development Programme in Segmentation & Customer Retention is a certificate course designed to provide learners with essential skills for career advancement in today's data-driven business landscape. This programme focuses on customer segmentation, enabling learners to identify high-value customer segments, and improve customer retention strategies.
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⢠Customer Segmentation: Understanding the market and dividing it into groups of customers with similar needs and behaviors.
⢠Targeting and Positioning: Identifying the most profitable customer segments and developing a unique selling proposition to attract and retain them.
⢠Customer Lifetime Value: Calculating and maximizing the total revenue a customer can generate over their entire relationship with the company.
⢠Customer Retention Strategies: Developing and implementing strategies to keep customers engaged and loyal to the brand.
⢠Data Analysis for Customer Retention: Using data analytics tools and techniques to understand customer behavior and identify opportunities for improvement.
⢠Customer Experience Management: Designing and delivering exceptional customer experiences to drive loyalty and retention.
⢠Customer Feedback and Voice of the Customer: Collecting, analyzing, and acting on customer feedback to improve products, services, and the overall customer experience.
⢠Customer Loyalty Programs: Developing and managing loyalty programs to reward and recognize valuable customers and encourage repeat business.
⢠Churn Analysis and Prevention: Analyzing customer churn and developing strategies to reduce it and improve customer retention.
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