Global Certificate in Engineering Market Research and Development
-- ViewingNowThe Global Certificate in Engineering Market Research and Development is a comprehensive course designed to meet the growing industry demand for professionals with expertise in market research and product development. This course emphasizes the importance of data-driven decision-making, teaching learners how to conduct market research, analyze data, and develop innovative engineering solutions that meet market needs.
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⢠Market Research Fundamentals: Understanding the basics of market research, its importance, and the role of engineering in it.
⢠Market Analysis Techniques: Gathering and interpreting data to understand market trends, customer needs, and competitor strategies.
⢠Engineering Design Thinking: Applying design thinking principles to develop innovative engineering solutions.
⢠Product Development and Lifecycle: Understanding the process of product development from concept to launch and beyond.
⢠Market Segmentation and Targeting: Identifying and targeting specific market segments for engineering products.
⢠Customer Research Methods: Techniques for conducting customer research, including surveys, interviews, and focus groups.
⢠Competitive Analysis: Assessing the competition to identify strengths, weaknesses, opportunities, and threats.
⢠Marketing Strategy for Engineering Products: Developing effective marketing strategies for engineering products, including product positioning, pricing, and promotion.
⢠Market Trends in Engineering: Staying current with market trends and emerging technologies in engineering.
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