Advanced Certificate Global E-commerce Growth Marketing
-- ViewingNowThe Advanced Certificate in Global E-commerce Growth Marketing is a comprehensive course designed to equip learners with essential skills for success in the rapidly growing e-commerce industry. This course emphasizes the importance of data-driven marketing strategies, customer acquisition and retention, and global market expansion.
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โข Global E-commerce Trends: Understanding the current state and future projections of global e-commerce, including regional differences, mobile commerce, and cross-border sales.
โข Marketing Funnel Optimization: Techniques to optimize each stage of the marketing funnel, from acquisition to activation, retention, and referral.
โข Search Engine Optimization (SEO) for E-commerce: Strategies for improving e-commerce website visibility on search engines, including keyword research, on-page and off-page optimization.
โข Pay-Per-Click (PPC) Advertising: Techniques for creating and managing effective PPC campaigns, including keyword selection, ad copywriting, and bid management.
โข Social Media Marketing for Global E-commerce: Leveraging social media platforms to reach and engage with customers across different regions and cultures.
โข Email Marketing for E-commerce: Strategies for building and maintaining an engaged email list, including automation, segmentation, and personalization.
โข Conversion Rate Optimization (CRO) for E-commerce: Techniques for improving the percentage of website visitors who take a desired action, such as making a purchase.
โข Customer Relationship Management (CRM) for E-commerce: Strategies for managing customer interactions and data to improve customer satisfaction and loyalty.
โข Analytics and Data Analysis: Techniques for measuring and analyzing e-commerce marketing performance, including key performance indicators (KPIs), attribution models, and data visualization.
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