Executive Development Programme Home Services Facebook Ads: Lead Mastery
-- ViewingNowThe Executive Development Programme: Home Services Facebook Ads Lead Mastery certificate course is a comprehensive program designed to equip learners with essential skills for career advancement in the home services industry. This course focuses on mastering Facebook Ads, a critical aspect of digital marketing, to generate leads and grow home services businesses.
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โข Facebook Ads Manager Basics: Creating and managing ads, understanding the ad auction, and setting up ad accounts and payment methods. โข Customer Avatars for Home Services: Identifying ideal customers, creating detailed avatars, and aligning ad strategies with target demographics. โข Content Creation for Home Services: Designing high-converting ad creatives, crafting persuasive ad copy, and selecting impactful images or videos. โข Facebook Pixel and Events Setup: Installing and configuring Facebook pixels, tracking conversions, and optimizing ad delivery. โข Lead Generation Campaigns: Setting up and optimizing lead generation campaigns, creating high-converting lead magnets, and nurturing leads. โข Audience Targeting and Lookalike Audiences: Utilizing core, custom, and lookalike audiences to reach potential customers more effectively. โข Budgeting and Bid Strategies: Allocating ad spend, selecting the right bidding strategy, and optimizing ad delivery for maximum ROAS. โข Performance Analysis and Reporting: Monitoring and analyzing campaign performance, creating custom reports, and making data-driven decisions. โข Scaling and Automation: Scaling successful ad campaigns, automating ad management tasks, and maintaining ad performance over time.
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