Professional Certificate in Twitter Data for Customer Insights
-- ViewingNowThe Professional Certificate in Twitter Data for Customer Insights is a course that equips learners with the essential skills to leverage Twitter data for customer insights and business decisions. In today's digital age, businesses increasingly rely on social media data to understand their customers and stay competitive.
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โข Unit 1: Introduction to Twitter Data — Understanding the value of Twitter data for customer insights, data collection methods, and ethical considerations.
โข Unit 2: Twitter API — Learning to use the Twitter API, API keys, authentication, and rate limits.
โข Unit 3: Tweet Analysis — Analyzing tweet content, hashtags, mentions, and metadata for customer insights.
โข Unit 4: Sentiment Analysis — Understanding sentiment analysis, applying it to tweets, and interpreting the results.
โข Unit 5: Social Network Analysis — Identifying and analyzing social networks, influencers, and communities within Twitter data.
โข Unit 6: Demographics & Geolocation — Extracting demographics and geolocation information from Twitter data for customer insights.
โข Unit 7: Twitter Data Visualization — Visualizing Twitter data to identify trends, patterns, and insights.
โข Unit 8: Twitter Data Integration — Integrating Twitter data with other data sources for a comprehensive customer view.
โข Unit 9: Twitter Data Privacy & Security — Understanding privacy and security concerns, best practices, and compliance requirements.
โข Unit 10: Case Studies — Analyzing real-world examples of using Twitter data for customer insights.
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