Professional Certificate in Marketing KPIs for the Digital Age
-- ViewingNowThe Professional Certificate in Marketing KPIs for the Digital Age is a crucial course designed to equip learners with the knowledge and skills necessary to thrive in today's data-driven marketing landscape. This certificate course focuses on the importance of Key Performance Indicators (KPIs) in measuring the success of digital marketing campaigns and optimizing marketing strategies.
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โข Understanding Marketing KPIs in the Digital Age
โข Importance of Data-Driven Decision Making in Marketing
โข Key Digital Marketing Metrics: Traffic, Engagement, and Conversion
โข Analyzing Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV)
โข Monitoring Social Media Metrics for Brand Awareness and Reputation Management
โข Email Marketing KPIs: Open Rates, Click-Through Rates, and Conversion Rates
โข Search Engine Optimization (SEO) Metrics: Rankings, Organic Traffic, and Backlinks
โข Paid Advertising Metrics: Cost-Per-Click (CPC), Click-Through Rates (CTR), and Return on Ad Spend (ROAS)
โข Implementing Attribution Modeling to Measure Multi-Channel Marketing Performance
โข Utilizing Marketing Analytics Tools to Track and Improve KPIs
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