Professional Certificate in Marketing KPIs for the Digital Age
-- viewing nowThe Professional Certificate in Marketing KPIs for the Digital Age is a crucial course designed to equip learners with the knowledge and skills necessary to thrive in today's data-driven marketing landscape. This certificate course focuses on the importance of Key Performance Indicators (KPIs) in measuring the success of digital marketing campaigns and optimizing marketing strategies.
2,159+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Understanding Marketing KPIs in the Digital Age
• Importance of Data-Driven Decision Making in Marketing
• Key Digital Marketing Metrics: Traffic, Engagement, and Conversion
• Analyzing Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV)
• Monitoring Social Media Metrics for Brand Awareness and Reputation Management
• Email Marketing KPIs: Open Rates, Click-Through Rates, and Conversion Rates
• Search Engine Optimization (SEO) Metrics: Rankings, Organic Traffic, and Backlinks
• Paid Advertising Metrics: Cost-Per-Click (CPC), Click-Through Rates (CTR), and Return on Ad Spend (ROAS)
• Implementing Attribution Modeling to Measure Multi-Channel Marketing Performance
• Utilizing Marketing Analytics Tools to Track and Improve KPIs
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate