Executive Development Programme in Brand Licensing Masterclass
-- ViewingNowThe Executive Development Programme in Brand Licensing Masterclass is a comprehensive certificate course, designed to provide learners with essential skills in brand licensing. With the global brand licensing market projected to reach USD 298.
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โข Introduction to Brand Licensing: Understanding the fundamentals of brand licensing, its benefits, and challenges.
โข Brand Valuation: Techniques for evaluating the worth of a brand, including primary and secondary keywords.
โข Legal Aspects of Brand Licensing: Overview of legal issues, contracts, and regulations in brand licensing.
โข Building a Successful Licensing Strategy: Identifying targets, negotiating deals, and monitoring performance.
โข Financial Management in Brand Licensing: Budgeting, royalty structuring, and financial reporting.
โข Marketing and Promotion: Leveraging marketing channels and promotional strategies to boost brand visibility.
โข Brand Protection: Measures to safeguard intellectual property and prevent counterfeiting.
โข Global Brand Licensing Trends: Exploring current trends and opportunities in international markets.
โข Case Studies in Brand Licensing: Analysis of successful and unsuccessful brand licensing partnerships.
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