Executive Development Programme in Brand Licensing Masterclass
-- viewing nowThe Executive Development Programme in Brand Licensing Masterclass is a comprehensive certificate course, designed to provide learners with essential skills in brand licensing. With the global brand licensing market projected to reach USD 298.
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Course Details
• Introduction to Brand Licensing: Understanding the fundamentals of brand licensing, its benefits, and challenges.
• Brand Valuation: Techniques for evaluating the worth of a brand, including primary and secondary keywords.
• Legal Aspects of Brand Licensing: Overview of legal issues, contracts, and regulations in brand licensing.
• Building a Successful Licensing Strategy: Identifying targets, negotiating deals, and monitoring performance.
• Financial Management in Brand Licensing: Budgeting, royalty structuring, and financial reporting.
• Marketing and Promotion: Leveraging marketing channels and promotional strategies to boost brand visibility.
• Brand Protection: Measures to safeguard intellectual property and prevent counterfeiting.
• Global Brand Licensing Trends: Exploring current trends and opportunities in international markets.
• Case Studies in Brand Licensing: Analysis of successful and unsuccessful brand licensing partnerships.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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