Professional Certificate in Marketing KPIs for Senior Managers
-- ViewingNowThe Professional Certificate in Marketing KPIs for Senior Managers is a crucial course for professionals seeking to enhance their strategic decision-making skills. This program focuses on key performance indicators (KPIs) that matter most to senior managers, providing a deep understanding of marketing metrics and analytics.
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2 mois pour terminer
ร 2-3 heures par semaine
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Aucune pรฉriode d'attente
Dรฉtails du cours
โข Understanding Marketing KPIs
โข Importance of Data-Driven Decision Making in Marketing
โข Key Metrics for Measuring Marketing Performance
โข Customer Acquisition Cost (CAC) and Lifetime Value (LTV)
โข Marketing Return on Investment (ROI) and Profitability Analysis
โข Brand Awareness and Equity Measurement
โข Lead Generation and Conversion Tracking
โข Customer Retention and Churn Rate Analysis
โข Multi-Channel Marketing Attribution
โข Setting and Tracking Marketing Goals and Objectives
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