Professional Certificate in Marketing KPIs for Senior Managers
-- ViewingNowThe Professional Certificate in Marketing KPIs for Senior Managers is a crucial course for professionals seeking to enhance their strategic decision-making skills. This program focuses on key performance indicators (KPIs) that matter most to senior managers, providing a deep understanding of marketing metrics and analytics.
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تفاصيل الدورة
• Understanding Marketing KPIs
• Importance of Data-Driven Decision Making in Marketing
• Key Metrics for Measuring Marketing Performance
• Customer Acquisition Cost (CAC) and Lifetime Value (LTV)
• Marketing Return on Investment (ROI) and Profitability Analysis
• Brand Awareness and Equity Measurement
• Lead Generation and Conversion Tracking
• Customer Retention and Churn Rate Analysis
• Multi-Channel Marketing Attribution
• Setting and Tracking Marketing Goals and Objectives
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