Executive Development Programme Ad Fraud & Business Impact
-- viewing nowThe Executive Development Programme in Ad Fraud & Business Impact is a certificate course designed to tackle the growing challenge of ad fraud in the industry. This programme emphasizes the importance of understanding ad fraud, its impact on business, and the necessary skills to combat it.
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Course Details
• Ad Fraud Detection: Understanding the basics of ad fraud, including common types such as impression fraud, click fraud, and bot traffic. Learn how to identify and prevent these issues to ensure accurate ad tracking and attribution.
• Ad Fraud Impact Analysis: Analyze the impact of ad fraud on your business, including lost revenue and reduced ROI. Understand how to calculate the true cost of ad fraud and how to communicate this to key stakeholders.
• Ad Fraud Prevention Strategies: Learn best practices for preventing ad fraud, including using fraud detection tools, implementing strict ad policies, and working with trusted ad networks. Understand how to create a comprehensive ad fraud prevention plan for your business.
• Ad Fraud Measurement and Monitoring: Learn how to measure and monitor ad fraud over time, including using metrics such as click-through rates and conversion rates. Understand how to use this data to continuously improve your ad fraud prevention efforts.
• Ad Fraud and Data Privacy: Understand the relationship between ad fraud and data privacy, including how fraudsters use stolen data to commit ad fraud. Learn best practices for protecting your customers' data and ensuring compliance with data privacy regulations.
• Ad Fraud and Brand Safety: Learn how ad fraud can impact brand safety and reputation. Understand how to protect your brand from fraudulent activity and ensure that your ads are being shown in safe and relevant environments.
• Ad Fraud and Digital Transformation: Understand how ad fraud fits into the broader context of digital transformation and the shift to digital advertising. Learn how to adapt your ad fraud prevention strategies to the evolving digital landscape and take advantage of new opportunities for growth and innovation.
• Ad Fraud and Artificial Intelligence: Explore the role of artificial intelligence in ad fraud prevention and detection. Learn how AI can help you identify and stop fraudulent activity in real-time, and understand the limitations and challenges of using AI for ad fraud prevention.
• Ad Fraud and Cross-Channel Marketing: Understand how ad fraud impacts cross-channel marketing efforts and how to prevent fraud across multiple channels and devices. Learn how to create a cohesive and effective cross-channel marketing strategy that is resistant
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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