Executive Development Programme Ad Fraud & Business Impact
-- ViewingNowThe Executive Development Programme in Ad Fraud & Business Impact is a certificate course designed to tackle the growing challenge of ad fraud in the industry. This programme emphasizes the importance of understanding ad fraud, its impact on business, and the necessary skills to combat it.
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GBP £ 140
GBP £ 202
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حول هذه الدورة
100% عبر الإنترنت
تعلم من أي مكان
شهادة قابلة للمشاركة
أضف إلى ملفك الشخصي على LinkedIn
شهران للإكمال
بمعدل 2-3 ساعات أسبوعياً
ابدأ في أي وقت
لا توجد فترة انتظار
تفاصيل الدورة
• Ad Fraud Detection: Understanding the basics of ad fraud, including common types such as impression fraud, click fraud, and bot traffic. Learn how to identify and prevent these issues to ensure accurate ad tracking and attribution.
• Ad Fraud Impact Analysis: Analyze the impact of ad fraud on your business, including lost revenue and reduced ROI. Understand how to calculate the true cost of ad fraud and how to communicate this to key stakeholders.
• Ad Fraud Prevention Strategies: Learn best practices for preventing ad fraud, including using fraud detection tools, implementing strict ad policies, and working with trusted ad networks. Understand how to create a comprehensive ad fraud prevention plan for your business.
• Ad Fraud Measurement and Monitoring: Learn how to measure and monitor ad fraud over time, including using metrics such as click-through rates and conversion rates. Understand how to use this data to continuously improve your ad fraud prevention efforts.
• Ad Fraud and Data Privacy: Understand the relationship between ad fraud and data privacy, including how fraudsters use stolen data to commit ad fraud. Learn best practices for protecting your customers' data and ensuring compliance with data privacy regulations.
• Ad Fraud and Brand Safety: Learn how ad fraud can impact brand safety and reputation. Understand how to protect your brand from fraudulent activity and ensure that your ads are being shown in safe and relevant environments.
• Ad Fraud and Digital Transformation: Understand how ad fraud fits into the broader context of digital transformation and the shift to digital advertising. Learn how to adapt your ad fraud prevention strategies to the evolving digital landscape and take advantage of new opportunities for growth and innovation.
• Ad Fraud and Artificial Intelligence: Explore the role of artificial intelligence in ad fraud prevention and detection. Learn how AI can help you identify and stop fraudulent activity in real-time, and understand the limitations and challenges of using AI for ad fraud prevention.
• Ad Fraud and Cross-Channel Marketing: Understand how ad fraud impacts cross-channel marketing efforts and how to prevent fraud across multiple channels and devices. Learn how to create a cohesive and effective cross-channel marketing strategy that is resistant
المسار المهني
متطلبات القبول
- فهم أساسي للموضوع
- إتقان اللغة الإنجليزية
- الوصول إلى الكمبيوتر والإنترنت
- مهارات كمبيوتر أساسية
- الالتزام بإكمال الدورة
لا توجد مؤهلات رسمية مطلوبة مسبقاً. تم تصميم الدورة للسهولة.
حالة الدورة
توفر هذه الدورة معرفة ومهارات عملية للتطوير المهني. إنها:
- غير معتمدة من هيئة معترف بها
- غير منظمة من مؤسسة مخولة
- مكملة للمؤهلات الرسمية
ستحصل على شهادة إكمال عند الانتهاء بنجاح من الدورة.
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رسوم الدورة
- 3-4 ساعات في الأسبوع
- تسليم الشهادة مبكراً
- التسجيل مفتوح - ابدأ في أي وقت
- 2-3 ساعات في الأسبوع
- تسليم الشهادة العادي
- التسجيل مفتوح - ابدأ في أي وقت
- الوصول الكامل للدورة
- الشهادة الرقمية
- مواد الدورة
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